This website has one primary purpose – to help stop and hopefully reverse the attrition of Jews from the American Jewish community. Many others are trying to do this too; some are trying to make Jewish prayer services more interesting and others are focused on improving Jewish education.

Those are laudable efforts that I agree with. However, those efforts only reach those who are actively in the Jewish community at the present time. So many of our numbers are not in the Jewish community, never go to prayer services and never attend Jewish educational classes. In other words, current efforts are like preaching to the choir and not connecting at all to everyone else.

So how do we reach them?

My hope is to reach them through the books I am and will be writing. Perhaps this website will also help. I hope so. I start from one basic assumption: If you have a product and it is not selling, you either have to change the buyers or you have to change the product. Read more »